Digi Marketing Edu

Digital
Marketing
Fundamentals

Dr Graeme McLean

Chapters

Introduction

Digital Marketing Fundamentals

Online Marketing Environment

Assessing the Digital Marketplace

Digital Strategy

Developing an Online Stretegy

Digital Marketing Mix

Disruptive Technology

Online Customer Experience & Design

A Marketer's Perspective

Digital Communication Channels

Extending the Offline Mix

Search Marketing

SEO & PPC

About Author


Dr Graeme McLean

Dr Graeme McLean

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Digital Marketing Fundamentals is a all rounded digital marketing text providing students and professionals insight into digital marketing theory and practice. The text comes with Digi Marketing Edu's (DME) route to DME certification.

COMING SOON... DME Certification


Become a DME Certified Digital Marketing Professional.

First step to Certification Status

Complete all 14 multiple-choice chapter tests. You must obtain 65% or above in each chapter test to progress to the final DME certification exam.

Second Step to Certification Status

Following successful completion of the 14 chapter tests and obtaining a score of 65% or above, you can take the multiple choice DME exam. The exam tests your digital marketing knowledge across all chapter topic areas. To become a certified DME professional you must obtain 75% or above.

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